VAAY — Fenoy J | Art Director, Brand & Communications Designer, Illustrator & Photographer

I’m a Senior Designer, Art Director and Creative Lead with 6+ years of experience shaping brand identities, directing visuals, and bridging design with strategy. Specializing in branding, digital media, and art direction, I craft cohesive narratives that strengthen brand presence and engage audiences. With expertise in campaign development, multimedia production, and cross-functional collaboration, I drive creative projects from concept to execution, delivering cohesive, impactful brand experiences.

Great design starts with a vision. Let’s bring yours to life!

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VAAY Pop-Up Store Opening

Challenge: Creating a buzz-worthy launch that reflected VAAY’s playful yet premium brand identity.

Solution: I designed visually impactful wild posters and marketing gimmicks, conceptualized a custom beer packaging giveaway, and refined product packaging to enhance brand appeal.

For the VAAY Pop-Up Store, I designed striking wild posters and marketing materials to generate buzz around the launch. Additionally, I conceptualized and designed the beer packaging distributed at the opening event, reinforcing the brand’s playful yet premium identity. I also refined the packaging for VAAY’s core product line, elevating the brand’s overall presentation.