Fenoy J | Art Director, Brand Designer, Illustrator & Photographer

I’m a Senior Brand Designer and Creative Lead with 6+ years of experience shaping brand identities, directing visuals, and bridging design with strategy. Specializing in branding, digital media, and art direction, I craft cohesive narratives that strengthen brand presence and engage audiences. With expertise in campaign development, multimedia production, and cross-functional collaboration, I drive creative projects from concept to execution, delivering cohesive, impactful brand experiences.

Great design starts with a vision. Let’s bring yours to life!

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This Ritual Boxes

Challenge: Creating a premium, giftable packaging solution that not only felt elevated but also efficiently grouped products into distinct skincare rituals—The Cleanse Ritual, The Hydrate Ritual, and The Longevity Ritual—all while maintaining cost-effectiveness and brand cohesion.

Solution: I developed a sophisticated packaging sleeve that visually differentiated each ritual while ensuring a cohesive brand experience. Each set was accompanied by a thoughtfully designed postcard that enriched the storytelling and guided users through their skincare journey. To further enhance the launch, I captured high-quality photography for digital platforms, ensuring a seamless brand narrative across e-commerce and social media.

I conceptualized and executed the packaging design for the Ritual Boxes, crafting an elegant sleeve and a thoughtfully designed postcard to be included in each bundle. My involvement extended to photography, capturing high-quality visuals for the product launch, PDP, and social media, ensuring a seamless visual narrative that aligns with the brand’s storytelling.

Each box included a special collaboration with Hibi, a Japanese brand renowned for its 10-minute incense sticks, which offer a sensorial companion to skincare routines. I oversaw the integration of this product into our packaging concept, ensuring a seamless brand alignment.

This Place New Skincare Line

Challenge: Traditional skincare campaigns often rely on polished, unrealistic imagery that alienates consumers.

Solution: I pioneered a community-driven casting approach, selecting brand followers as models to foster inclusivity and authenticity. By directing organic photography and cohesive packaging design, I ensured a compelling and relatable brand experience

As the creative lead, I oversaw the full visual execution of this skincare line, ensuring a cohesive and compelling brand presence. I coordinated the product and lifestyle shoots, meticulously directing the art direction for both models and still-life imagery. These assets were utilized across multiple platforms.

My hands-on approach extended to model casting, selecting loyal brand followers to reinforce authenticity. My contribution also included developing the packaging, designing product cards and ensuring they were published in the product portfolio.

The Glow Naked

Challenge: Creating a campaign that not only promoted the product but also reinforced the brand’s stance on unretouched photography.

Solution: I implemented the "Unretouched" campaign and designed a distinctive seal to signify image authenticity. The campaign was amplified through advertorials in leading publications and dynamic video assets displayed across Frankfurt Airport’s high-traffic areas.

For this campaign, I led the asset creation process, from conceptualizing visuals to photographing both models and mood shots. I produced the animation for the launch and executed a multi-platform advertising strategy, securing features in top publications such as Grazia, OK!, Für Sie, Petra, and Jolie.

I also developed impactful video content displayed across Frankfurt Airport, including six Mega LED screens and 116 screens in the Baggage Claim Area.

To emphasize the brand’s commitment to transparency, I implemented the “Unretouched” campaign, designing a visual stamp to indicate that all model images remained untouched, setting a new standard in photographic integrity.

VAAY Pop-Up Store Opening

Challenge: Creating a buzz-worthy launch that reflected VAAY’s playful yet premium brand identity.

Solution: I designed visually impactful wild posters and marketing gimmicks, conceptualized a custom beer packaging giveaway, and refined product packaging to enhance brand appeal.

For the VAAY Pop-Up Store, I designed striking wild posters and marketing materials to generate buzz around the launch. Additionally, I conceptualized and designed the beer packaging distributed at the opening event, reinforcing the brand’s playful yet premium identity. I also refined the packaging for VAAY’s core product line, elevating the brand’s overall presentation.

This Place Summer Campaign

Challenge: Enhancing the storytelling of a summer TVC while ensuring alignment with the brand’s identity.

Solution: I collaborated on the overall mood and conceptual direction, providing key insights to strengthen the campaign’s narrative and ensure brand consistency across visual and motion assets.

I collaborated on the concept and overall mood for the brand’s summer TVC campaign, contributing to the strategic storytelling and visual direction. Though my role was more advisory, I ensured that the campaign maintained consistency with the brand’s existing visual language and core messaging, reinforcing a strong, engaging narrative for the audience.

This Place x Lanserhof: The Mineral Bath

Challenge: Visually translating the brand’s core product range into a single, cohesive illustration for an exclusive collaboration.

Solution: I developed a sophisticated artwork that symbolized key product benefits through color representation. Additionally, I art-directed the photography to produce premium content for launch and social media.

For this exclusive collaboration with Lanserhof, I developed the overarching concept and illustrated a unique design that visually represented The Glow, The Blissful Day, The Hug, and The Good Night. The illustration’s color palette was carefully selected to reflect the brand’s core product range. I art-directed the photography ensuring a refined and premium aesthetic across social media and launch materials.

Editorial Design: GATHERING

Challenge: Capturing the essence of Berlin’s Mauerpark in an editorial format that felt immersive and dynamic.

Solution: I crafted a visually rich layout featuring distinct chapters, each celebrating a unique aspect of the park. I executed both the photography and design, ensuring a compelling storytelling experience.

I created, designed, and executed the layout for "Gathering," an editorial concept featuring the vibrant culture of Berlin’s Mauerpark. The publication captured the essence of the space through distinct chapters, including Flea Market, Graffiti Wall, Bearpit Karaoke, Sports & Leisure, etc. I handled both the design and photography, ensuring a visually compelling narrative that celebrated Berlin’s cultural diversity.

The Intense Glow

Challenge: Ensuring the new product line maintained a cohesive visual identity with the brand’s flagship products while differentiating itself in the market.

Solution: I designed packaging that seamlessly extended the brand’s aesthetic, directed a comprehensive photography campaign, and launched a digital and print campaign, including high-impact City Lights advertising placements.

From conceptualization to execution, I led the creative development for The Intense Glow: The Glow, The Morning Glow, and The Evening Glow. I designed the primary and secondary packaging, ensuring a seamless extension of the brand’s flagship aesthetic. I also directed the photography for the launch. Additionally, I devised the campaign strategy for both digital and print, creating compelling advertorials and coordinating digital screen assets enhancing the brand's visibility across urban landscapes.

This Place x Johanna Gullichsen: Your Self-Care Keeper

Challenge: Designing an eco-conscious packaging solution that complemented the pouch without excessive materials.

Solution: I proposed and designed a minimal yet functional packaging sleeve, balancing sustainability with high-end aesthetics. I also handled all content creation and photography, ensuring a consistent brand presentation.

In collaboration with Finnish textile designer Johanna Gullichsen, I co-designed a sophisticated yet functional cosmetic pouch. One challenge was developing a sustainable packaging solution that complemented the pouch without excessive materials. My innovative solution was a sleek packaging sleeve, which I designed to maintain the brand’s eco-conscious approach. I also led the content creation and photography for the launch, ensuring a consistent and high-end visual presentation.