This Place x Johanna Gullichsen — Fenoy J | Art Director, Brand & Communications Designer, Illustrator & Photographer

I’m a Berlin-based Senior Designer, Art Director and Creative Lead with 6+ years of experience shaping brand identities, directing visuals, and bridging design with strategy. Specializing in branding, digital media, and art direction, I craft cohesive narratives that strengthen brand presence and engage audiences. With expertise in campaign development, multimedia production, and cross-functional collaboration, I drive creative projects from concept to execution, delivering cohesive, impactful brand experiences.

Great design starts with a vision. Let’s bring yours to life!

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This Place x Johanna Gullichsen: Your Self-Care Keeper

Challenge: Designing an eco-conscious packaging solution that complemented the pouch without excessive materials.

In collaboration with Finnish textile designer Johanna Gullichsen, I co-designed a sophisticated and functional cosmetic pouch that balanced craft and practicality.

A key part of my contribution was solving the packaging. Rather than defaulting to excess, I designed a sleek packaging sleeve that complemented the pouch while keeping the brand's eco-conscious values intact. It was a minimal solution, but one that felt considered and premium.

I also led all content creation and photography for the launch, shaping a visual presentation that was consistent, refined, and true to the collaboration's high-end spirit.