This Place Summer Campaign — Fenoy J | Art Director, Brand & Communications Designer, Illustrator & Photographer

I’m a Senior Designer, Art Director and Creative Lead with 6+ years of experience shaping brand identities, directing visuals, and bridging design with strategy. Specializing in branding, digital media, and art direction, I craft cohesive narratives that strengthen brand presence and engage audiences. With expertise in campaign development, multimedia production, and cross-functional collaboration, I drive creative projects from concept to execution, delivering cohesive, impactful brand experiences.

Great design starts with a vision. Let’s bring yours to life!

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This Place Summer Campaign

Challenge: Enhancing the storytelling of a summer TVC while ensuring alignment with the brand’s identity.

Solution: I collaborated on the overall mood and conceptual direction, providing key insights to strengthen the campaign’s narrative and ensure brand consistency across visual and motion assets.

I collaborated on the concept and overall mood for the brand’s summer TVC campaign, contributing to the strategic storytelling and visual direction. Though my role was more advisory, I ensured that the campaign maintained consistency with the brand’s existing visual language and core messaging, reinforcing a strong, engaging narrative for the audience.