This Place New Skincare Line — Fenoy J | Art Director, Brand & Communications Designer, Illustrator & Photographer

I’m a Berlin-based Senior Designer, Art Director and Creative Lead with 6+ years of experience shaping brand identities, directing visuals, and bridging design with strategy. Specializing in branding, digital media, and art direction, I craft cohesive narratives that strengthen brand presence and engage audiences. With expertise in campaign development, multimedia production, and cross-functional collaboration, I drive creative projects from concept to execution, delivering cohesive, impactful brand experiences.

Great design starts with a vision. Let’s bring yours to life!

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This Place New Skincare Line Launch

Challenge: Most skincare campaigns default to an overly polished aesthetic that feels aspirational at the cost of feeling real, creating distance between the brand and the people it’s trying to reach.

I pioneered a community-driven casting approach, selecting brand followers as models to foster inclusivity and authenticity. By directing organic photography and cohesive packaging design, I ensured a compelling and relatable brand experience.

As the Creative Lead, I held full ownership of the visual identity and creative execution for this skincare line, building a brand world that was cohesive and compelling across every consumer touchpoint.

I directed and supervised both product and lifestyle shoots end-to-end, personally guiding the art direction for model talent and still-life imagery. The resulting asset library was then strategically deployed across digital, retail, and social platforms, maintaining consistent brand integrity at every level.

My involvement extended well beyond the studio. I led the model casting process with a deliberate focus on authentic representation, handpicking loyal brand followers whose genuine connection to the product helped strengthen consumer trust and brand credibility.

On the packaging and print side, I drove the development of product cards from concept through to final publication, making sure every piece aligned with the broader visual system and was delivered to the product portfolio to a high standard of craft and consistency.