The Glow Naked — Fenoy J | Art Director, Brand & Communications Designer, Illustrator & Photographer

I’m a Senior Designer, Art Director and Creative Lead with 6+ years of experience shaping brand identities, directing visuals, and bridging design with strategy. Specializing in branding, digital media, and art direction, I craft cohesive narratives that strengthen brand presence and engage audiences. With expertise in campaign development, multimedia production, and cross-functional collaboration, I drive creative projects from concept to execution, delivering cohesive, impactful brand experiences.

Great design starts with a vision. Let’s bring yours to life!

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The Glow Naked

Challenge: Creating a campaign that not only promoted the product but also reinforced the brand’s stance on unretouched photography.

Solution: I implemented the "Unretouched" campaign and designed a distinctive seal to signify image authenticity. The campaign was amplified through advertorials in leading publications and dynamic video assets displayed across Frankfurt Airport’s high-traffic areas.

For this campaign, I led the asset creation process, from conceptualizing visuals to photographing both models and mood shots. I produced the animation for the launch and executed a multi-platform advertising strategy, securing features in top publications such as Grazia, OK!, Für Sie, Petra, and Jolie.

I also developed impactful video content displayed across Frankfurt Airport, including six Mega LED screens and 116 screens in the Baggage Claim Area.

To emphasize the brand’s commitment to transparency, I implemented the “Unretouched” campaign, designing a visual stamp to indicate that all model images remained untouched, setting a new standard in photographic integrity.